Do you think the problem with Christian men is that they don't smolder enough, don't have their man bun tied tight enough, and aren't chiseling their body out to the max as they pursue a hyper-testosterone laden spirituality all done in the name of Jesus?

If your answer is yes, I have found the remedy for all that is wrong with Christian men. Meet Cody Bobay and his Soulcon ministry.

His promotional video invites Christian men to enlist into the special forces lifestyle for God's kingdom. There are shades of Rex Kwon Do from Napoleon Dynamite. 

Bow to your man bun. I said bow to your man bun!
 

So what's the problem? Is there something wrong with calling manly men to live for Jesus? Of course not. You may ask again, "What's the problem?"

The problem is with the intentional gimmick, the intentional marketing, and leaning more on that than the simple gospel of Jesus.

For example, he's marketing and selling a vitamin called Soulcon Fuel.

Is this ministry just a platform for him to move product? He sells other vitamins.
 

What if you are more bookish than athletic? Are the doors closed to such men? What if this ministry pushes men to fill a stereotype of manhood instead of the biblical mold of godliness?

Look at the Amazon.com description for his Soulcon Challenge book.

What if someone's vocation is to sell shoes, and support a wife and kids? What if you're not called to be a special forces sniper?

In this video he describes the Soulcon Challenge.

He says the book walks you through all of the challenges men face. You get to do pushups, sit-ups, run two 5Ks a week, a hell week of not eating carbohydrates.

The gospel doesn't need dressing up, and can be preached effectively without coming up with fancy testosterone laced window dressing topped off with a man bun and smoldering eyes.